The enigma of Travis Scott and how he can’t seem to be stopped

Either Trav is a slippery sod or he has marketing stalwarts guiding his every move

Mr Scott is hot property, there’s no denying that.

His newest album, UTOPIA, broke streaming records with 128 million plays in 24 hours.

Nike x Cactus Jack is one of the most popular and in-demand collaborations in recent memory. The average sale of a Travis Scott shoe is £566, based on the current resale market value.

And he has one of the most loyal fanbases.

Like, scarily loyal.

The ASTROWORLD Festival tragedy says it all. 10 deaths and 25 hospitalised which could be down to poor crowd management and Travis breeding ‘ragers’.

After all the man himself claims ‘it ain’t no mosh pit if ain’t no injuries’.

Yikes…

He also makes (or has them made for him) some questionable marketing decisions away from the stage. Do we all remember the Travis Scott x McDonald’s chicken nugget body pillow? The retail price was £69 (!!!!!) but the last sale at the time of writing was £266.

… yeah, this existed. It was literally a quarter pounder with bacon.

People can’t get enough of him. So much so, during the build-up for his latest release, there was an…